Why do successful companies continue to roll out new product & service “failures”?

Research suggests that companies are focusing on the wrong aspects of product development -- product failure rates remain between 30% and 90%.

A 2009 Accenture study cites the top three reasons for new product failure:

1. Lack of understanding the customer
2. Late to market
3. Priced wrong

Choose the right projects and bring them to market effectively through innovation best practices. 

Rather than spending years of trial and error, save time and energy for the trails no one's blazed yet. NP Learning's consulting team will measure your innovation effectiveness and productivity, identify performance gaps and the key areas for improvement, and create a strategy to quickly implement a streamlined process.  You’ll soon be driving a sustainable competitive advantage and greater ROI:

• Deliver maximum customer value
• Improve time-to-market
• Optimize pricing strategies
• Accelerate revenue growth
• Maximize profit margins
• Build an innovation culture

Less than 15% of the companies reviewed in the Accenture study indicated that they had an effective method for gathering ideas outside the company.  Broaden your reach with NP Learning's innovation consulting.