2-Day Workshop Attendee Information

As you prepare for your 2-Day workshop:

Dress

Dress for all workshops is business casual.

Class Schedule

The workshop will run from 8 am to 4 pm both days.

Morning refreshments and lunch are included both days.

You will have the opportunity to check voicemail/return phone calls during breaks on both days.

Study and Texts

There is no pre-work required for this workshop, although we will ask you to complete a brief assessment, so that our instructor understands your level of expertise.  The PDMA website recommends a long list of books for reading, but we recommend three specific books:

1. Cooper, Robert G., Winning at New Products: Accelerating the Process from Idea to Launch, 3rd ed. Reading, MA: Perseus Books.
2. Crawford, C. Merle and Anthony DiBenedetto,* - New Products Management. 7th Edition. 
3. Wheelwright, S. C. and K. B. Clark, Revolutionizing Product Development .  New York: Free Press.

You will not need the textbooks during the workshop, but they could prove helpful to you if you seek NPDP certification. 

You may acquire the texts on your own, or purchase them through NP Learning.

Travel to Workshop

If you are traveling to attend the workshop, we recommend flying or driving in the night before, so it's easy for you to make the 8 am start time.

The second day's session will last until 4 pm.  Please allow for a full day's class on the second day when you're making your travel arrangements.