Ken Westray PE, NPDP
PDMA-Certified and Approved Master Education Service Provider and Master Trainer

Ken Westray has extensive business experience in producing corporate profits demonstrated by his track record of leading major contributions in new products and developing new markets. Ken has successfully helped to develop and introduce over 60 commercially successful new products, in both domestic and international markets. In over 80% of these cases, new products not only achieved market leadership, but also maintained those positions for an average of 5 years, generating an average of 55% gross margins.

Ken's formal education and professional affiliations have prepared him exceptionally well to understand the technical considerations of new product development. Holding a Master's degree in Engineering Management from the University of Missouri and a Bachelor of Science in Chemical Engineering from the Missouri School of Mines, he is also registered as a professional engineer in the state of Michigan. Additionally, he has been a member of the Innovation Network, Product Development Management Association (PDMA), Commercial Development Association (CDA), Planning Forum and the Society of Competitive Intelligence (SCIP) and has given numerous presentations to top management on the complex organizational, technical and financial issues of successful new product development. The common thread of his measurable contribution in these organizations is his focus on perfecting the complex process of successful new product development as a corporate competitive advantage, beginning with developing the company's new product strategy, culminating in successful market launch and sustaining commercialization.

Ken is a certified New Product Development Professional (NPDP) from the PDMA. He holds a Master Education Service Provider licensed from PDMA allowing him to conduct the PDMA approved Certification Workshop and conduct certification testing. For the second year in a row Ken has conducted the certification training at the PDMA International Conference, receiving the highest marks and comments from the participates of any instructor. However, the proof is in the results, in the last 2 years 98% of his workshop candidates have been successful in achieving certification.

Jama Bradley, Ph.D., PMP, NPDP

Jama Bradley has spent the last two decades focused on enhancing business success.  Today her focus centers upon helping organizations use project management and best practices for new product development to increase new product speed to market and success rate.  Jama has worked with hundreds of organizations in the development of its professional staff through onsite and online workshops, consulting and coaching. Recent corporate clients include Coca-Cola, MANTEC, Rehrig Pacific and Manheim Cox.

Her credentials include degrees (BS, MS, and Ph.D.) with emphasis in education and business.  Additionally, she is a PMP (Project Management Professional) and holds  graduate certificates in project management and information systems management. 

As NP Learning's vice president,  Jama leads a number of our onsite and corporate workshops as well as many of our online courses for individuals wanting to grow and enhance their professional skills.  She also manages day-to-day operations and new product development for NP Learning's online platform.

Jama is an avid hiker, lousy guitar player and mom to two beautiful girls.  She loves watching M*A*S*H reruns and home improvement shows.  Occasionally Jama watches "Good Eats" and dreams of being a good cook :>)

Tina Finch

For 15 years, Tina's career has taken her from managing projects in the oil and gas fields of Exxon, to managing hardware and software installation projects for IBM, to managing welfare to work projects for a non-profit educational foundation. For the past 6 years, Tina has been teaching project management courses as well as a variety of leadership and management development programs. Currently, she is a Learning and Development Manager at a high-tech company in Atlanta, Georgia.

Her purpose is to combine both project management and her teaching background in order to assist the learning experience of Project Management for New Product Development course experience.

She graduated from Georgia Tech with a B.S. in Chemical Engineering and received an MBA from Wharton at the University of Pennsylvania.
 
She has a wonderful husband and three fantastic teenagers keeping her very busy! She loves to read murder mysteries, watch "I Love Lucy" reruns, snow ski and even has tried (and was thrilled) with skydiving.

William S. Little, Ph.D.

Dr. William S. Little has over 30 years of experience in marketing research, teaching, consulting, and program evaluation and planning. He began his career in 1972 on the faculty of Georgia State University, where he taught courses in demography and population issues and consulted with numerous state and local agencies. In 1978, he became an Associate Professor at Atlanta University where he developed and taught courses in research methods and statistics at the Master's and Ph.D. levels. He also served as Director of Academic Research and Director of Research for the Ph.D. program.

From 1987 through 1988, he served as Executive Director of Strategic Research Center, a full service marketing research firm in Atlanta, Georgia. He was responsible for project sales, client service and staff management as well as having research responsibilities that included all aspects of study design, data analysis, and report preparation and presentation.

Bill also has worked as a consultant with the National Park Service where he designed and directed research projects on facility planning, visitor values and preferences, visitor impact, and resource protection.

His work in marketing research includes studies on customer satisfaction, consumer attitudes, advertising and product concept testing, image studies, and feasibility studies. He has extensive experience in qualitative and quantitative research including focus groups, sample design, mail and telephone surveys, personal interviewing, and secondary data analysis.
Bill founded Advantage Research in 1989 in order to provide clients with a higher level of personal service in their marketing research needs.

Dr. Little completed his B.A., M.A., and Ph.D. degrees at the University of Texas at Austin. He did his graduate work at the Population Research Center, where his concentration was research methods. He also completed post-graduate work in marketing and general business at Georgia State University.