Three Textbooks required for the New Product Development Certification Workshops

 1.      Cooper, Robert G., Winning at New Products: Accelerating the Process from Idea to Launch, 3rd ed. Reading, MA: Perseus Books.
2.      Crawford, C. Merle and Anthony DiBenedetto,* - New Products Management. 7th Edition. 
 3.    Wheelwright, S. C. and K. B. Clark, Revolutionizing Product Development .  New York: Free Press.

Some editions are currently out of print, so some texts may be slightly used; however, wear will be minimal.