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In February 2011, Borders Group Inc., the second-largest U.S. bookstore, filed for bankruptcy protection. While they may yet emerge from bankruptcy as a viable company, their experience presents a case study for new product development (NPD) professionals. Here are eight lessons that this case study yields.

Five Ways Data Supports NPD Scorecard by

In mid March 2011, two jet airliners approached Washington’s Reagan National airport. Each plane’s pilot safely landed their planes.

How did they do it?

Score Your Senior Manager by

Five Best Practices to Get Senior Management Support

Score Your Senior Manager by

Five Best Practices to Get Senior Management Support

The Product Manager's Job-Hunting Guide by

What Your Mother Didn't Teach You about Resumes!

Four Blunders to Avoid in New Product Forecasting by NP Learning, LLC www.nplearning.com 770-598-1205

“Learn from the mistakes of others – you can never live long enough to make them all yourself.”

Four Blunders to Avoid in New Product Forecasting by NP Learning, LLC www.nplearning.com 770-598-1205

“Learn from the mistakes of others – you can never live long enough to make them all yourself.”

Glossary--Accidental Discovery through Customer by

How to Avoid Pitfalls of Portfolio Management by

The perfect product rendered unnecessary by customer needs

Improve Product Launch "Success Personality" by

A great idea needs people to move it from concept to launch.

New Product Development Certification Workshop Syllabus by

The Innovation Lottery by Ken Westray, PE, NPDP

Sometimes it works; sometimes it doesn’t.

Glossary -- Data through Long-Term Success by

Inflexible Process Innovation by

We think we're making progress, only to learn otherwise.

Looking for Change in all the Wrong Places by

Delusion in data.

Three Lessons from the Titanic by

Are your new product developments "unsinkable" like the Titanic?

Avoiding New Process Train Wrecks by

Is your process locked in place?

Five Steps to Breakthrough Ideas by

Making sure you do it on the safe side.

Glossary -- Maintenance Activity through Prototype by

Open or Closed Innovation - Which Works Best? by Ken Westray, PE, NPDP

Apple Inc. share price hits all time high of $300 in the middle of the great recession! P&G allocates 30% of its marketing budget this year to their “connect and develop” open innovation programs! How are these developments connected?

Project Management for NPD Course Syllabus by

New Products and a Second Life by

Keys to a new product makeover

Glossary -- Qualitative through Voice of the Customer by

Innovation Metrics - Guidelines or Fault Lines? by Ken Westray, PE, NPDP

Can four innovation measurements cover a wide range of industries? Maybe yes and maybe no. It’s more about what’s behind the numbers than the numbers themselves.

Less with Less by

Less available investment money means product development will face increased scrutiny

Pricing in an Upside-Down Economy by

How do you break the cycle of boom and bust? Here are three scenarios.

Sticky is More Important Than Ever by

Are you doing the same thing again and again, but expecting a different outcome?

Book Reviews Help Innovation by

Innovation inspiration is more than just luck
for the best companies

Product Development - Time to Return to Basics? by

Have we allowed the U.S. food supply to
become captive?

Teamwork - The Path to Victory by

New Product Development

Authentic New Product Development by

Common factors shared by successful
product management teams.

Innovation Yesterday, Today and Tomorrow by

The iPod was launched in October, 2001. Fortune Magazine hit the newsstands in 1930. How did these products succeed during significant economic downturns?

Concept Cars and New Product Development by

Model or Distraction?

Customers As Collaborators by

Customers and New Product Development

Self Study Guide Certification by

Future Innovation Trends by

Six trends that may affect your business

Scooping Profits from Pet Poop by

CAUTION: No handling of hazardous animal
waste is required.

Identifying Innovative Candidates by

Discover how the candidate values innovation with
specific questions.

How Closely Do You Listen to Your Customers? by