Three Textbooks required for the New Product Development Certification Workshops
1. Cooper, Robert G., Winning at New Products: Accelerating the Process from Idea to Launch, 3rd ed. Reading, MA: Perseus Books.
2. Crawford, C. Merle and Anthony DiBenedetto,* - New Products Management. 7th Edition.
3. Wheelwright, S. C. and K. B. Clark, Revolutionizing Product Development . New York: Free Press.
Some editions are currently out of print, so some texts may be slightly used; however, wear will be minimal.
