Best Practices in New Product Development



"X" Marks the Spot

The Hunt for Corporate Treasure

How Do You Know if You've Picked a Winner?

Product Development - How is Your Candidate Doing?

Product Launch Lethargy

...We Have a Problem!

Tough Business Conditions Lead to Serious Questions

Where have we been, where are we headed?

Product Development - Time to Return to Basics?

Have we allowed the U.S. food supply to
become captive?

Authentic New Product Development

Common factors shared by successful
product management teams.

Customers As Collaborators

Customers and New Product Development

Scooping Profits from Pet Poop

CAUTION: No handling of hazardous animal
waste is required.

Identifying Innovative Candidates

Discover how the candidate values innovation with
specific questions.

Beer Drinking as Product Development Research?

Product Excitement

How to Say NO to Wal-Mart and Win

WMD found in Bentonville, Arkansas

Pricing in an Upside-Down Economy

How do you break the cycle of boom and bust?  Here are three scenarios.
by Ken Westray